GEN94
ELEVATING
YOUTH BASKETBALL
BC’S PREMIER
YOUTH BASKETBALL CLUB
Lower Mainland
GEN94 is a NON-PROFITS SOCIETY, Emphasizes basketball as a tool for uniting communities and fostering growth, aligning with nonprofit goals of social connection and youth development..
U9 – U17
BOYS + GIRLS
CLUB TEAMS
inspiration
PHIL HANDY
NBA Assistant Coach and 3x NBA Champion;
Owner, 94ft of Game + Be Your Own Goat
Phil has taught me to coach what I see.
It’s simple, but powerful.
It’s not what you teach, it’s what you emphasize.Phil’s mentorship inspired me to create GEN94, which combines my 94 Feet of Game certification with what I’ve built at Next Generation Athletics.
I am grateful to have his guidance as it has completely helped elevate the BC basketball community through what we’re doing.
– COACH JT
OUR VALUES
SKILL DEVELOPMENT
We’re all about progression.
Our focus on personal skill development sets us apart. We hold our athletes to a high standard so they can step onto the court with confidence in their game.
UNITY
We value teamwork above everything.
Our culture is rooted in sportsmanship, integrity, and work ethic.
DISCIPLINE
Intensity and intentionality are non-negotiable.
Our coaches emphasize the details, attitude, and excellence. We foster personal responsibility, on and off the court.
SPRING/SUMMER 2025 PROGRAMS
Training
SKILL DEVELOPMENT- Monthly Membership for High Performance Group Training
- Individual/Semi Training from NBA/Experienced Trainers
Girls/boys
CLUB TEAMS- 2 Team Practices per Week
Rising star
LEARN TO PLAY- 1-2 Practices per week
- Weekend In-House League Games
our coaches
NEWS
SPRING 2025 TRYOUTS
U9 – U17
Girls: JAN 25 2025/Feb 15,2025
Boys: JAN 25 2025/Feb 15,2025
BBALL NATIONALS
July 26 – Aug 4, 2024
Langley, BC
Phil Handy Coaching Clinic
Shanghai, China
Oct 30 – 31, 2024
SPONSORS
